Preparing for Release Day: A Guide for Artists on Spotify

As an artist, the release day of your new music is one of the most exciting and nerve-wracking times in your career. You’ve spent countless hours in the studio, perfecting your sound, and now it’s finally time to share it with the world. But with so much on the line, how do you ensure that your release day goes smoothly and reaches as many fans as possible?

This guide will walk you through everything you need to know to prepare for your release day on Spotify. From promoting your music to getting it on the right playlists, we’ve got you covered.

Pre-Release Promotion

One of the most important steps in preparing for release day is to start promoting your music before it’s even released. This will build excitement and anticipation around your new music, and give your fans a taste of what’s to come.

Utilize Social Media

Social media is a powerful tool for promoting your music and connecting with fans. Utilize platforms like Twitter, Instagram, and Facebook to tease snippets of your new music, share behind-the-scenes content, and engage with your followers.

Reach Out to Playlists

Playlists are a major way that people discover new music on Spotify, so it’s important to get your music on as many playlists as possible. Reach out to playlist curators and share your music with them, along with a little bit about yourself and your background. Make sure to include a stream link so they can easily listen to your music.

Collaborate with Other Artists

Collaborating with other artists is a great way to reach new audiences and build buzz for your release. Consider reaching out to artists in your genre and see if you can collaborate on a song, remix, or even just a social media shoutout.

Release Day Strategy

Now that you’ve done some pre-release promotion, it’s time to focus on your release day strategy. Here’s what you need to do to make the most of your release day on Spotify.

Release at the Right Time

Timing is everything when it comes to releasing your music. Consider releasing your music at a time when your target audience is most active on Spotify, and when there’s the least amount of competition from other artists. For example, if your target audience is mostly college students, you may want to release your music on a Friday afternoon when they’re not in class.

Submit to Editorial Playlists

Spotify’s editorial playlists are a great way to get your music in front of a large, engaged audience. Submit your music to as many of these playlists as possible, and consider working with a playlist promotion company to get your music on even more playlists.

Engage with Your Fans

Your release day is the perfect time to engage with your fans and build a deeper connection with them. Consider hosting a live stream or Q&A session, and make sure to respond to as many comments and messages as possible.


Release day is a critical moment in your career as an artist, and it’s important to be well-prepared. By promoting your music before release, utilizing social media, reaching out to playlists, collaborating with other artists, and engaging with your fans, you can ensure that your release day goes smoothly and reaches as many fans as possible.

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